With over 200 live streaming apps available in China, it is difficult lớn choose which ones are the best. There are many factors that can be considered such as number of active users, user demographics, user engagement, types of live đoạn phim content và more. Here I have chosen 5 of the most popular live streaming platforms that can show a cross-section of the types of live streaming apps found in China.
Bạn đang xem: The hidden world of chinese livestreaming app inke
These apps can be divided into three categories:
New app solely focused on live streaming (Ingkee)Popular apps that have added a live streaming function (Momo & Meipai)Online live stream gaming platforms that have expanded khổng lồ other content and now have live streaming apps as well (Douyu & YY)Claiming khổng lồ be the đứng đầu live streaming tiện ích in China, Ingkee is ranked #1 in the Chinese i
Tunes store & has over 50 million downloads.
Live clip content:
The app’s slogan promotes their wide variety of hosts including 1000 star performers, 5000 internet and media celebrities, 10,000 students và 100,000 handsome men và beautiful women. Though 24/7 uninterrupted live broadcast viewers can interact with Chinese people living, studying & traveling all over the world, as well as some of their favourite celebrities. That sounds awesome, but in general, the live videos I have seen are all young, good-looking men và women sitting at trang chủ chatting with viewers. Not too much original content.
With over 140 million users, Facebook’s chief sản phẩm officer Chris Cox calls the phầm mềm “the Instagram for video”. This đoạn phim sharing platform was launched in May năm trước and was the #1 không lấy phí app in the china i
Tunes store for 24 days in a row. Users can upload & create videos in a couple different lengths including 10 second videos, 10 second photo slide shows, và longer videos up lớn 5 minutes. For each length the app offers different filter & editing options. In January năm 2016 the tiện ích launched its live video clip feature, which has become quite popular for brand and celebrity cooperation. During the first 6 months after Meipai launched the live clip function there were over 9.5 million live broadcasts with over 570 million views.
Live video Content:
Meipai has a much wider variety of nội dung than than many other platforms. This is due to lớn a variety of factors including the app’s user demographics, the app’s frequent partnerships with brands & celebrities and the fact that, before introducing the live streaming feature, Meipai had already established itself as a clip sharing platform with some of the most popular nội dung being funny videos, food videos và exercise videos. Some of the most popular live streaming content includes cute animals, makeup tutorials, cooking, exercise, celebrities & events, foreigners, babies và travel.
The third largest social networking phầm mềm in đài loan trung quốc with 56.9 million users, Momo is a free location-based services instant messaging application for smartphones and tablets. The app allows users to chat with nearby friends & strangers.
In late 2015 Momo launched the live broadcasting feature, which has taken off and is doing extremely well. In q2 of 2016, the live clip feature on Momo ($57.9 million), together with mobile kinh doanh ($16.6 million), drove a 222% year over year growth in total revenues, reaching $99 million. Analysts view Momo as naturally suitable khổng lồ host live broadcast activities for several reasons, one being that the purpose behind live broadcasting fits well with Momo’s user base (killing time), & the other being that user acquisition costs and revenue sharing fees (to performers) are low due khổng lồ an established user base.
Live clip content:
Momo offers hosts the ability to use either their computer or phone khổng lồ broadcast. For this reason, the content is a phối between YY & Ingkee with lots of pretty girls sitting behind a microphone singing Chinese songs, or girls nhảy đầm in front of their phones, or just chatting with the viewers. While the majority of popular hosts are female, there are also some male hosts who are popular due to lớn their comedic talk show style broadcasts. Unlike Meipai, there is not a huge variety of content and most viewers almost expect to be entertained by singing or dancing.
YY is one of the oldest live streaming platforms in China. The company started in 2005as Duowan.com, a gaming portal for China’s gamers. In 2008, the company launched YY, a voice-based gaming communications service, which enabled gamers to voice chat over the Internet và text chat in real-time. Later on they added the live streaming karaoke function and the tiện ích became very well known for their sexily dressed female live đoạn clip hosts singing songs. Over time the platform has been adding a wider variety of nội dung in an effort lớn change their sketchy image.
Live video content:
On their website content is broken down into several types including singing, talk shows, dancing, popular hosts, celebrities, gaming and sports.
Douyu is an online platform for live videos of people playing games (similar to Twitch). Founded in 2013 as Ac
Fun Live, a live broadcasting division of Ac
Fun, Douyu changed its name became independent in January 2015. As of March 2016, monthly active users are around 200 million.
Live clip content:
The majority of the nội dung is gaming related, but they also have girls chatting và singing.
China Social Media, chinese consumers, Chinese rich consumers, Chinese social networks, Chinese world market, KOL, live streaming in China, kinh doanh in China, sina weibo
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China.
China is way ahead of the rest of the world when it comes to embracing livestreams. My Chinese friends regularly recommend livestream channels or accounts or ask me lớn livestream on popular platforms there. I didn’t know how hot it was until I registered an account on Inke, one of the leading sites.
But what makes the crazy social truyền thông media app (according to Western standards) Inke stand out from other platforms & how does it actually work? Well, read on and find out.
Content of this article
1 Broad content
2 Low entry barrier
3 Battle mode
4 Location-based matching
4.1 Games
4.2 Are any streamers making a living from streaming on Inke?
5 What’s next for live-streaming in China?
5.1 Read more related posts
Broad content
Inke is perhaps best described as an advanced combination of Twitch & live.ly, where a wide range of content, from Let’s Play videos to talent clips to random chit-chat can be found. Sounds amazing, right?
Low entry barrier
Inke’s philosophy is that anyone can livestream opening the door wide for amateurs of all kinds, which basically means that any regular user has the potential of making a name for him/herself on the platform.
Battle mode
Now here’s maybe where Inke starts to lớn differ from the social truyền thông platforms Westerners are used to. The battle mode, which is also known as “PK mode” in China, allows streamers & viewers lớn ‘battle’ — and Inke is the first livestreaming tiện ích to include this mode. Hành động mode randomly matches up two streamers who agree on the battle rules & then have seven minutes khổng lồ challenge each other.
Some have serious singing competitions or dance-offs while others see who can shake their shoulders the best or who can hold a pen with their upper lip the longest. They also agree on the punishment for the loser, such as doing push-ups, doodling on their face, or whatever. Xem thêm: Cách xoá ảnh đại diện trên fb, cách để ảnh đại diện avatar trống trên facebook
Viewers comment and send virtual gifts to lớn their favorite streamer, who often responds to the top contributors. The scores of the two rivals change in real-time at the bar on top, depending on the value of virtual gifts they receive and at the end, there are 90 seconds of ‘punishment time.’
It’s quite random & chaotic content, but some of it is pretty funny and clearly popular among Chinese people, as plenty of people are actually willing lớn pay to lớn watch it.
↑Two streamers in pk mode
Location-based matching
You can select your location or turn on the location services to lớn find nearby streamers. This lets app users meet in real life.
Hotels, apparel shops, và restaurants even invite popular streamers khổng lồ broadcast from their location to increase foot traffic. One of Inke’s most interesting features is there for it’s reach into reality & how the socializing aspect of it isn’t just stuck in the digital realm.
↑App showing list of nearby streamers
Games
The ứng dụng also offers a variation of games.
You can, for example, choose the ‘1 vs 1 mini-game’ (1v1小遊戲) & the tiện ích will match you with another player automatically, or you can choose from a range of mini-games while chatting with each other.
↑User selecting a ‘1 vs 1 mini-game’
There’s also a dedicated tab for a popular game called The Werewolves of Millers Hollow (狼人殺. Inke’s expansion into online games has helped it khổng lồ increase traffic and maintain its viewership.
↑The four levels of ‘The Werewolves of Millers Hollow’
Are any streamers making a living from streaming on Inke?
That’s perhaps the most pressing question.
Well, not many manage lớn haul in a full salary, but a lot of users are doing livestreaming as a side hustle with fairly impressive earnings. Viewers can purchase Inke coins and virtual gifts to lớn send lớn the streamers they like — so the possibility of becoming a full-time livestreamer is already built into the app.
Every 32 coins can be converted khổng lồ 1 RMB and Inke will take 69 percent as commission. According to lớn one estimate, the top streamer on Inke earned 46 million Inke coins (140,000 RMB / 22,000 USD), in one week in Oct 2017.
↑Viewer sending a virtual gift of sweets và desserts
What’s next for live-streaming in China?
China’s livestreaming market is estimated to reach US$ 4.4 billion by revenue in 2018, up 86 percent from 2016. With the development of augmented reality and virtual reality technology, livestreaming will continue khổng lồ be enhanced and diversified.
Livestreaming will become a hobby — or even a daily habit — for the average Chinese netizen, in the same way social truyền thông media platforms have become an essential part of life.
The next time you come khổng lồ China, you may end up in a livestream because everyone nearby is livestreaming! It will be interesting khổng lồ see how Inke and other industry players such as Yizhibo, Huajiao & YY LIVE take off in 2018.
Who knows, maybe we’ll all be livestreaming before we know it!
Disclaimer
This articlewas originally published on The Next Web, written by Ashley Galina Dudarenok.
To get deeper insights into Chinese social media marketing and utilizing it to lớn serve your business, join Cho
Zan, a training & resources platform for Chinese social truyền thông media marketers.
Please follow our official We
Chat account khổng lồ get more updates about the latest news, feature updates và case studies.
